The Urban Flower Project

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Pick Up A Book!

The Urban Flower Project is a nonprofit organization whose aim is to promote literacy and learning. 

Our motto "Pick Up a Book!" directly relates the philosophy of the organization: that the ability to read, having access to books and education are empowering and is powerful. 

 About Us...
The Urban Flower Project was founded in 2002 by Jameelah Wright as a social action project while she was a student at Rutgers University-New Brunswick. What began as a free tutoring program for urban elementary students has evolved into an organization that assists young children in gaining access to reading programs, and grants book scholarships to struggling college students.



The Urban Flower Project, P.O. Box 5298, East Orange, NJ 07017

Copyright 2018, The Urban Flower Project