The Urban Flower Project is a nonprofit
organization whose aim is to promote literacy and learning.
Our motto "Pick Up a Book!" directly relates the philosophy of the organization:
that the ability to read, having access to books and education are empowering and is powerful.
The Urban Flower Project was founded in 2002 by Jameelah Wright as a social action project while
she was a student at Rutgers University-New Brunswick. What began as a free tutoring program for urban elementary students has evolved into an organization that assists
young children in gaining access to reading programs, and grants book scholarships to struggling college students.